GEW: Market Intelligence Workshop

This workshop will provide an overview on the importance of conducting market research and methodologies to utilize trade data to identify profitable markets for their exports. The workshop aims to introduce participants to the use of global trade exchange platforms, ways of showcasing products through the platforms, and identifying potential buyers. It will also cover employing market intelligence to identify political, logistical, and cultural matters associated with exporting a product/service to different countries per imposed procedures and specifications.